Article Spinning Software, An Internet Marketers Worst Nightmare

Article Spinning is one of the latest SEO tactics to be hyped on the web, but is it as effective as its advocates claim?

Links are an important factor in how well a web page ranks in search engines for its target terms. A well optimized page backed up with enough links to secure a page one listing on Google can put your company, its marketing message and products in front of potential customers when they will be most receptive, that is, when they are searching.

Article syndication is an effective time tested link building tactic and a great way of promotion your business on sites other than your main website. Each article can be thought of as a signpost that directs potential customers to your main site. As well as drive customers to your site, the effect of a sustained article marketing campaign and the links it produces can significantly improve search engine rankings for your main site as well. It really is a win win situation.

One might be tempted into thinking that software designed to mass produce and syndicate articles would be a link builders dream come true.  Indeed the raison detre of Article Spinning Software is that it can paraphrase one article and in the process generate hundreds or thousands of alternate versions. Article Spinning, in theory at least, promises to simplify the often arduous task of creating articles that are pertinent to your business and suitable for syndication.

Like many other SEO theories and trick aimed at tricking search engines, Article Spinning isn’t as effective as it is claimed to be. When it does work it’s probably only a matter of time before search engines spot it or one of your competitors report it as spam. Search engines are getting better every day at spotting link spam, which by definition is how article spinning works, so the life expectancy of spun articles is finite.

Rather than resort to Article Spinning concentrate on writing unique content that will stand the rigors of time. Any advantage that article spinning might give in the beginning will be quickly lost to original evergreen content.