Organic Search Engine Marketing – Much More Than SEO
December 17, 2009 by Dunkin
Organic Search Marketing is the art of building a domain or network of internet sites in a very distinguished position in search engines results for the needs of tempting the stream of folk actively seeking information, service and goods. Generally speaking, the better your position, the more interested, highly galvanized “traffic” you get. More traffic means more business. More business is our bottom line.
Organic Search Marketing Results differs from common PPC ( PPC ) or Cost Per Click ( CPC ) strategies by targeting improving standings inside natural search results. Industry research shows that 70% of search engine users prefer to click natural lists, eschewing paid placements and announcement listings. Organic search marketing produces results that are prolific, robust and remarkable.
Organic search engine optimization is the practice of strategically designing your website so that the topics and terms you are invested in can be easily identified by search engine bots ( often known as “spiders” thanks to the nature they scurry through your site’s content and linking structure ). Thru the utilization of tags, keywords, page titles, content, links and such like, a well optimized site significantly increases the chance of being found thru the search engines on its most relevant terms. Your web sites visibility is important to your internet enterprise, and what business can make a case for the loss of cash that comes from poor optimization? Simply put , we’ll lay a rock-solid foundation for building a strong online presence.
Successful companies know search engine promoting is one of the strongest tools available to extend reputation, sales, and brand visibility. Every day there are hundreds, if not thousands, of folk actively seeking your products and services – Are they finding you first?
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Which means in the event you join as an affiliate of an internet enterprise your website becomes pretty much like a billboard or an advertising space. In contrast to billboards, on-line businesses won’t pay you to submit their … Planning your web site Firstly, create a web site based a selected content primarily based on what you know. Like your pastime or your earlier work. Secondly, consider probably the most worthwhile topics primarily based on your website’s theme. …
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Matthew Berk wrote:
“Worse, for the local business, participation in the local result set is not only far beyond their control (show me a plumber effectively competing with YellowBot or Yelp on Google), but a consumer’s very decision-making process is mediated by the sites that control the most content about that business (the review aggregators). This state of affairs is an artifact of the SEO game, in which the plumber can’t hope to compete against the aggregators, often even for specific name and location searches.”
To which I have to say, excuse me? What on earth are you talking about?
If I may substitute “caterer” for “plumber” (a reasonable substitution, I hope), and search in Google for “caterer, Westport, Connecticut” here are the results (verified by SEOMoz RankChecker to avoid personalization issues):
the #1 organic result is canteringcaterer.com, the # 2 is canteringcaterer.com/blog, and the #7 result is the Cantering Caterer's Facebook page. That's 3 out of 10 on page 1 of Google for this local business, which I am very familiar with because he is a client of mine.
Far from not being able to “compete against the aggregators”, he is whupping their butts. The same search shows gatheringguide.com (an aggregator at # 3; another real local caterer at # 4, Yahoo Yellow Pages at # 5; Decidio.com, a vertical aggregator at #6, showing my client's listing; Yahoo! local at # 8; hospitality.kellysearch.com, an aggregator, at # 9, also showing my client's listing; a vertical aggregator at # 10.
By holding the # 1 and 2 spot, this shows that an organically well-optimized local business website can still outperform the aggregators. This, IMO, is because Google prefers to list a local business, if the site is well-optimized, above an aggregator. If the local site is well-optimized, it can also be the site that is the focus of the aggregator result! Upshot: in this example, a well-optimized site has no less that 5 out of the top 10 listings.
Local search results are from from solved. They are full of garbage. But to say that a local business has no chance against the aggregators, as Berk seems to be saying, is flat-out incorrect. What a local business usually should do is get some good old-fashioned SEO going on their site, and they will do really well in local search. This has been true for many years, and is still true today.
The biggest problem on the horizon for local businesses is not aggregators. It is the upcoming new offering from Google, of some sort of specialized “sponsorship” paid clicks, which will reduce the amount of organic space that shows to the user. Google of course is not really interested in the user experience as much as it is interested in putting more money in its pocket. But the page will be really crowded with paid ads, and that will make it harder for local SEO to work so well.
One of the strongest tools we have our repertoire in convincing others is prototyping and video: turning ideas into high-bandwidth communication artifacts. The goal of a prototype is to sketch an idea and to inspire participation: you are creating a narrative.