Build Your Investor Website

It sometimes can be challenging to find motivated sellers as an investor. Increasing competition, declining home values and a soft lending market make it tough on investors.

Thanks to a sagging economy finding motivated sellers is not difficult. Truth is, there isn’t. But how do you find them?

I found that an excellent way to find motivated sellers is on the internet. Of course, there is no shortage of services offering lists of motivated sellers. What I’m intimating is a website that an investor controls and owns. Summarily, a solution owned by you that generates leads of motivated sellers.

How should you put such a solution into action? It all begins with a quality website. It ought to demonstrate that you are a legitimate buyer andhave the wherewithall to solve the problems of sellers. It should prove that you have the knowledge to solve the visitors problem. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. It must have a vehicle of allowing visitors to give you their information inlcuding details about their property.

Start by finding an expert designer to create a website for you or do it yourself. Or you can get a pre-designed template and make some modifications to it. Desiging something from scratch or even buying a template will require some design and HTML skills. It does take some capital to hire someone. Put a value on your time and decide whether it’s worth it. Is your time worth $15 an hour to construct the site yourself? Do you have time on your hands and not much money?

Convincing testimonials should also be included. Fashion your offline credibility kit to suit the online media. Use actual quotes, actual numbers and photos if you have them. You should also consider audio testimonials. Satisfied customers are the most convincing sales component.

Use convincing sales copy to prod your visitors to complete your online forms. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He’s a veteran copy writer. You’ll get some excellent ideas if you buy his book, The Ultimate Sales Letter, and read it through. Then write each page of your website ending each one with a call to action.

Last but not least be sure to liberally place lead generators. These are forms online that your visitors fill out. The forms capture vital contact information as well as details about their property. This part will require some database work that will connect to the form fields and store the data for you.

The last trick is driving traffic to the site. One of the most efficient ways to do this is by using pay-per-click ads on Google. This can be accomplished with paid advertising or SEO to gain top rankings. Once you start receiving traffic you may find that you’ll need to tweak your copy. If you’re not getting the conversion rates you would like then change up the copy or move some things around. Landing pages that only offer the ability to fill out a form can be effective.

With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.